Fellow engineers, does the word “Programmatic” cause you to switch gears, pivot, and focus on something that seems more engineering-related? “Programmatic” has had that effect on me, for sure! Well I'm pulling my head out of the streaming “sand” and getting a lesson in Programmatic ad sales and how RADIO ENGINEERING makes the difference in Programmatic working well, or working poorly. Let's get this right together, as Jean-Luc Wasmer from Triton Digital explains to Kirk Harnack and Chris Tarr some key operational aspects of Programmatic ad insertion and the tech behind it.
Guest
Jean-Luc Wasmer – VP, Architecture & Partnerships at Triton Digital
Hosts
Chris Tarr – Group Director of Engineering at Magnum.Media
Kirk Harnack, The Telos Alliance, Delta Radio, & South Seas Broadcasting
Follow Kirk on Twitter – @kharnack
Follow TWiRT on Twitter – @TWiRTshow and Facebook
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