Today’s Streaming Tech with Sam Sousa

Making money from Internet streaming has a key prerequisite: Getting the tech right! These days, broadcasters’ streaming audio can encompass a lot more that just encoding the Program feed. With proper metadata signalling a broadcaster can insert targeted ads – just what advertisers are looking for. Sam Sousa is the Senior Solutions Consultant at Triton Digital and joins us to explain what makes this targeting possible.

Show links:

Sam Sousa – Senior Solutions Consultant, Triton Digital

Chris Tobin, IP Solutionist
Kirk Harnack, The Telos Alliance, Delta Radio, & South Seas Broadcasting

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