We keep running upon the subject of Virtual Radio, or Virtualizing Radio. Chris Tobin and I imagine both good consequences and unfortunate ones as broadcasters implement more virtualization strategies. Sure, saving money could be a motivator for virtualizing, but Chris asks, “How will you improve your broadcast product with the money saved?” Kirk points out the increased flexibility of virtual tech allows more localism with less effort.
Show Links:
HOSTS
Chris Tobin, IP Solutionist
Kirk Harnack, The Telos Alliance, Delta Radio, & South Seas Broadcasting
Follow Kirk on Twitter – @kharnack
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TWIRT IS SPONSORED BY
BSW – Broadcast Supply Worldwide, with big discounts and easy overnight shipping. And right now it’s Christmas for the ‘Caster at BSWUSA.com. By the Telos Alliance, introducing Virtual Radio technology. Explore Virtual Radio at TelosAlliance.com. And by the new Ruby console from Lawo. With AutoMix smart mixing and a context-sensitive user interface. See Lawo in your future at lawo.com/twirt.
