One reason other domain name services make it so difficult for you to do the things you want to do (register and forward a domain, for example) is that they really want you to do more expensive things. So they litter your path with aggressive and confusing sales pitches.
Hover's approach is different. They don’t sell a ton of services. Hover wants you to understand what you’re buying and to get your tasks done quickly and easily. If you’re happy with our services, they just want you to renew them. And maybe tell a few friends.